Hi, I’m Ashley — the face behind Macoma Boutique, a mama on a mission, and a firm believer that fashion should be fun, flattering, and feel good.

Macoma started in a spare bedroom of my house — not with some big business plan, but with a simple hope: to make a little extra money to support my family while I stayed home with my kids. I would go live in the evenings after bedtime, sharing clothes I truly loved with other women like me. The next night, I’d stay up late packing orders on the floor, surrounded by shipping bags and a heart full of gratitude.

What started as a side hustle quickly became something so much bigger. With every live sale, every late-night packing session, every message from a happy customer — I realized this was more than just a boutique. It was a community of women showing up for each other and feeling their best in what they wear.

Fast forward to today: we’re on our third warehouse, have an incredible team of 13 women, and now ship thousands of orders every month across the country. But no matter how much we grow, I’ll never forget those early days or the heart behind it all — connecting with women, making them feel beautiful, and building something special from the ground up.

Macoma is personal. It’s passion. It’s for every woman who wants to feel seen, confident, and just a little bit fabulous (even if it’s just for school drop-off or a Target run).

Thank you for being a part of this dream — I’m so glad you’re here.

– Ashley

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