As a stay-at-home mom, Tampa, Florida-based entrepreneur Ashley McPherson was in search of an inspirational opportunity that would support her family, which also focused on her passion for fashion. After spending 2 ½ years with her friend selling the popular online brand, LuLaRoe, Ashley decided it was time to launch her own online retail sales brand, and in 2018 Macoma Boutique opened its doors. Macoma Boutique based in Tarpon Springs, Florida is a woman-owned and operated online store offering more than 50 brands of fashionable and reasonably priced clothing for every day women of all sizes. When the online retail brand first opened it was solely operated by Ashley and over the last 3 years she has grown her team to 12 people.
Since opening her virtual doors, McPherson has also created her own fashion line, Phierce Fashions, featuring 15 clothing styles ranging from t-shirts, bottoms, to dresses, jumpsuits, and more. In October 2021, Phierce Fashions debuted their newest product, Brami, a shirt complete with bra support designed to help women break up with their bra in ribbed and cami styles with four different colors ranging from sizes XS to 3X.
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